Not sure why he was expecting a CTR of more than 15% for an ad that shows up along side the same site in the natural listings. Im guessing this guy doesnt do much ppc advertising — but what i would do with a CTR of 15% on any of my ads…….. nonetheless interesting stuff. via SEL
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Internet Ramblings by ldersh.
(aka Louis Dershowitz)
My day job has me roaming the web a bunch, and here is where i post/share some of the interesting stuff i come across, my twitter updates, as well as some occasional ramblings ...
pronounced L·dersh
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